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About Us


210 East Water Street
Troy, Ohio 45373
937-335-7400
esmith@smithfly.net

SmithFly Designs design and builds innovative gear for fly fisherman. It was founded by designer and fly fisherman Ethan Smith in 2010 and is based in Troy, Ohio. The SmithFly showroom and retail shop has our complete inventory of soft goods as well as complimentary line of products like fly rods, reels, nets, flies terminal tackle.

Hello and thanks for stopping by. I’m Ethan Smith founder and principal of SmithFly Designs. In 2010 after years of frustration I finally became fed up with the vests packs and bags available to fly fisherman and I set out to design a completely new set of gear that allows fisherman to compile their own gear based on their own needs.

On a river northern Michigan, I had my vest stowed in the drift boat and became frustrated at the fact that when I went to get something out of it, I felt like I was wrestling an octopus. What a PAIN! I realized in that moment that being able to take the pockets off of a vest, fully loaded with all my stuff, and attach those pockets to a bag would save me a bunch of headaches.

The next weekend I was fishing a smallmouth stream and getting skunked pretty badly when we decided to save the afternoon by heading to a farm pond at a friend’s house. It was hot and I didn’t want to wear my vest anymore. I happened to have a waist pack in the car and I took all my gear out of my vest and stuck it in the pack. When I got to the pond, a short hike over the hill and down the way a bit, I realized I left a few things in my vest. Damn, if I could have taken the pockets from my vest, fully loaded with gear and put them on a waist belt, I wouldn’t have been missing a thing! Lucky for me, at sunset, in August, on a small farm pond filled with eager largemouth, it didn’t matter what I had.

So I sketched up some ideas for the perfect modular kit of parts to build the pack of my dreams. Armed with my wife’s sewing machine and absolutely no skills, I set out figure out how to make this stuff. My first few attempts were laughable but hey you gotta start somewhere right? All the while I was teaching myself the fine art of sewing I banged out a set of prototypes for my products and began to talk to sewing contractors about having these things made by some folks who know how to sew commercially and in larger quantity and scale.

As it turns out, most of the sewing contractors left in the US are sewing for the Military. The US has a rule that all the gear the Military wears and uses must be made in the US. The law that established this rule is called the Berry Amendment. SO these shops were already sewing the military’s Molle system, a system of webbing ladders that weaves together to create a strong and durable attachment for the pouch, which became the perfect way to attach my pouches. I found a great bunch US-based sewing contractors who really nailed the products and are my supplier today and have healthy relationships with my supplier who build my products in factories that adhere to strict regulations on labor and environmental issues. 

The Team

 If you've called in an order or maybe even stopped by to see some of this stuff in person you may have met one of our team members. 


Jules Conner
Jules is SmithFly's office manager and guru of all things detail oriented. She has a deep level of experience  from her time managing the front of house and back of house operations at an electrical and lighting business. Prior to that she spent a great deal of time administrating the ins and outs of our local philanthropic operation the Troy Foundation.  Jules does her best to keep the wheels on SmithFly amidst a seemingly never ending tornado of receipts and shipping documents. She is active in local civic organizations like Troy Noon Optimists and Troy Community Works. When she isn't chatting with fly fisherman and customers here at SmithFly HQ she likes to spend time with her family and can be found dancing Salsa at Fountain Square. 

 
Devin Litton
Devin is an active reservist in the Air Force and owner of Molle Monkey Tactical. In the funny way things happen Devin stopped in one day looking for a place that had a bar tacker on site to finish up some of his products when his tacker was down for maintenance. He recently moved his sewing machines into SmithFly HQ and now works part time for SmithFly and part time on his own line of products. We are excited about the future potential of collaborations and new products we can produce in house with his expertise. 

DeWayne Smith
If you've run into SmithFly at any trade shows there is a good chance you've met De Smith helping out in the booth. In addition to being Ethan's dad and offering unending moral support and or reality checks, De helps run the operation day to day taking care of everything from boat deliveries and shipping duties to making sure the rafts are fitted out and in tip-top shape before heading out to our customers. De is a bit of a local legend in Troy having run his own law practice in Troy for 40 years. He is still currently licensed to practice law and admitted in Federal court though he tends to spend more days now drilling holes in aluminum raft frames. He spent eight years as the President of Miami County chapter of Habitat for Humanity. He currently serves on the Board of Garden Manor and as a Ruling Elder at First Presbyterian Church Troy. His talents are many and his level of energy and commitment to helping SmithFly succeed as big as ever. 

Why Made in the USA?

There are many factors that went into my decision to manufacture my products in the United States. The main factor that weighed most heavily is accountability. I need my suppliers to be accountable for their work, for their materials, for their environmental impact, for their labor practices, for their process, for my intellectual property and for the timely delivery of quality goods. The international market puts the accountability of all those items on shaky if not unsteady footing if you lack the ability to have a direct and reliable representative on the ground doing the accounting for you.  

Second to accountability was the ability to do smaller runs throughout the year. Because we don’t need to wait on a boat to arrive and we don’t need to ship our goods in HUGE quantities we can do smaller orders than the big companies. Consequently the likely hood of long waits on backorders is greatly diminished. By making stuff in the USA the turn around time for a an entire production of goods is weeks instead of months.

Sustainability

At SmithFly sustainability and the environment are at the top of our priority list.

SmithFly is focused on making products that can, like my Great Grandma’s Butler’s desk and my Grandfather’s hunting coat, be multi-generational. The things we make may even improve with age gathering a patina of fair and careful use. Making things is an investment of resources and like any investment we want to get the maximum return out of that investment. 

The Showroom / Shop

210 East Water Street
Troy, Ohio 45373
937-335-7400
esmith@smithfly.net

 

Hours: 
Monday - Friday 9:00 - 5:00
Saturday 9:00 - 12:00

Did I mention I love to fish for anything that swims?